Promote Yourself Across the Social Web With Brand-Yourself.com

Posted by : Barbara Safani No Comments

Recently I sat down with Evan Watson, VP of Sales and Chief Evangelist for Brand-Yourself.com to learn more about how this company is helping  people better manage their online reputation. If you are interested in building an online presence (and these days, who isn't?). be sure to check out their ...

Can the Holy Swoosh Save the Tiger Woods Career Brand?

Posted by : Barbara Safani 6 Comments

Have you seen the new Nike ad with Tiger Woods featuring the voice of his deceased father? It looks like Tiger may have added some new brand attributes to his already tarnished image including, creepy, odd, and opportunistic. And I'm wondering if Nike and Tiger would have been better off just leavin...

Job Seekers: You Are Fooling Yourself If…

Posted by : Barbara Safani 11 Comments

In honor of April Fool’s day, the Career Collective is tackling a few important and timely questions: How are you fooling yourself about your career /job search? What can you do about it, and how to avoid being tricked by common job search blunders. I come in contact with people every day w...