Facebook is Ten! Are You Using it to Manage Your Career Yet?

Posted by : Barbara Safani No Comments

In celebration of their 10th birthday, I'm blogging about Facebook to show how much I appreciate its implications for career management and job search. Facebook often plays second fiddle to LinkedIn and many are unaware of its enormous potential for job search. Here are a few of the features I par...

Kmart’s Joe Boxer Xmas Commercial: A Lesson in Personal Branding

Posted by : Barbara Safani 4 Comments

The recently released Joe Boxer "Show Us Your Joe" commercial has been called out as both controversial and brilliant over the past few days. The ad promotes the brand's holiday line of men's underwear and features men dancing in...you guessed it...their underwear. The ad is totally on-brand and Joe...

Jobvite Says Social Recruiting is Here to Stay

Posted by : Barbara Safani 2 Comments

The findings of the 2013 Jobvite Social Recruiting Survey were recently released and the results suggest that recruiters continue to leverage social media sites to source talent. Key findings of the survey include: • 94% of recruiters use or plan to use social media in their recruitment efforts....

Promote Yourself: A Must Read for Millennials and Their Parents Too

Posted by : Barbara Safani 1 Comment

I just finished reading Gen Y career and personal branding expert Dan Schawbel's new book, Promote Yourself, and I think his message of career management and career empowerment directed towards the Gen Y workforce (people born between 1982 and 1993) is spot on. Dan teaches several lessons best lear...

Why One LinkedIn Profile Does Not Make a Social Media Job Search Strategy

Posted by : Barbara Safani 1 Comment

In a recent article published in The New York Times about the importance of maintaining an online identity as a career management and job search strategy, I talked about the value of tools such as LinkedIn for building a digital footprint.  Many of my clients are huge fans of LinkedIn and with good...

Ten Tips for Using Technology in Your Job Search to Land Faster

Posted by : Barbara Safani No Comments

Last week I led a presentation at the World of Working Women Employment Conference & Job Fair in New York City and discussed methods for leveraging technology to improve the quality of your job search. Job Board Tips Use aggregate boards to save time and build efficiencies into your search. ...

Jobvite 2012 Social Recruiting Survey

Posted by : Barbara Safani No Comments

Jobvite recently polled over a thousand HR and recruitment professionals on their social media recruiting activity. The results of the survey suggest the trend towards using social media as a recruitment strategy continues to grow. More specifically: 92 percent use or plan to begin using social ne...

Google, Google on the Wall: Who’s the Fairest One of All?

Posted by : Barbara Safani No Comments

The New York Times recently published an article exploring the value of creating an online career portfolio to showcase your work and offered several suggestions for leveraging online platforms to create and promote your professional brand. This strategy is a growing trend for people in job search a...

Betty White: Relevant and Employable at Age 90

Posted by : Barbara Safani No Comments

At age 88 Betty White had a leading role in the TV show Hot in Cleveland, a memorable Snickers commercial that first aired during the Superbowl, and a guest host spot on Saturday Night Live. And in the two years that have followed, Betty White continues to be everywhere and the job offers don't seem...