Should LinkedIn Be Afraid of BeKnown?

Posted by : Barbara Safani 1 Comment

Monster.com just launched a new Facebook application called BeKnown that lets users create a separate professional identity profile while on the Facebook platform. You may be thinking, "I already have a LinkedIn profile for professional networking. Why do I need another one?" While it's true that m...

Reese’s Peanut Butter Cups, LinkedIn, Twitter, and Your Job Search

Posted by : Barbara Safani No Comments

LinkedIn and Twitter recently announced a partnership that will enable users to simultaneously update their status on both platforms. Doing so can help amplify your message to your followers and real-time search engines. LinkedIn and Twitter have billed the new interface as two great tastes that tas...

Rebuild Your Network in Just 5 Minutes a Day

Posted by : Barbara Safani 1 Comment

Last week at the NRWA conference, I sat in on a presentation by Wendy Terwelp, author of Rock Your Network for Job Seekers: How to Rebuild Your Network Online and Off in Just 5 Minutes a Day, on strategies for rejuvenating your network.With just a little bit of time, patience, organization, and foll...

Job Search Tip-Show Up on the Virtual Playground

Posted by : Barbara Safani 1 Comment

I grew up in a huge apartment building in Queens, NY. There were many kids in the building and there was a playground on the grounds of the apartment building. The playground was a dilapidated mess...the swings were often broken, the slides were rusty, and the benches were full of splinters. But for...

In Networking Sometimes a Conversation About Nothing is Something

Posted by : Barbara Safani No Comments

Probably the biggest complaint I hear from job seekers about networking tools like Facebook and Twitter is that most people write about nothing. And following someone who writes about nothing is a waste of time. But is a conversation about nothing really nothing or can it sometimes turn into somethi...

Some Great Questions About Online Networking

Posted by : Barbara Safani No Comments

Today I had the privilege of being the keynote speaker at the Metropolitan New York College Career Planning Officers Association (MNYCCPOA) conference. My presentation on career branding tips using online identity and networking tools for job search generated some inciteful comments and questions f...

Online Networking Sites: A Cautionary Tale

Posted by : Barbara Safani 2 Comments

The explosion of online networking sites has turned job search on its head and prompted many to supplement their traditional job search strategies with a Web 2.0 component to better market their candidacy and extend their career brand footprint and reach. I'm a huge fan of leveraging Web 2.0 tools t...

42 Rules for 24-Hour Success On LinkedIn

Posted by : Barbara Safani 1 Comment

I still meet a lot of people in job search who are not familiar with LinkedIn or if they are, they have no idea how to leverage its power for an effective job search campaign. I just finished reading 42 Rules for 24-Hour Success on LinkedIn. This is a great book for the LinkedIn novice because aut...