Promote Yourself: A Must Read for Millennials and Their Parents Too

Posted by : Barbara Safani 1 Comment

I just finished reading Gen Y career and personal branding expert Dan Schawbel's new book, Promote Yourself, and I think his message of career management and career empowerment directed towards the Gen Y workforce (people born between 1982 and 1993) is spot on. Dan teaches several lessons best lear...

Can the Holy Swoosh Save the Tiger Woods Career Brand?

Posted by : Barbara Safani 6 Comments

Have you seen the new Nike ad with Tiger Woods featuring the voice of his deceased father? It looks like Tiger may have added some new brand attributes to his already tarnished image including, creepy, odd, and opportunistic. And I'm wondering if Nike and Tiger would have been better off just leavin...

Online Identity: Are You a Digital Dud or a Digital Rock Star?

Posted by : Barbara Safani No Comments

Last week I presented a seminar called Career Branding: Building Your Brand Online and Offline to members of the New York Society of Security Analysts (NYSSA). During the presentation, a member of the audience asked "Why do I really need to have an online presence?" I get asked this question quite o...

Some Great Questions About Online Networking

Posted by : Barbara Safani No Comments

Today I had the privilege of being the keynote speaker at the Metropolitan New York College Career Planning Officers Association (MNYCCPOA) conference. My presentation on career branding tips using online identity and networking tools for job search generated some inciteful comments and questions f...

Career Branding in a Time of Career Reinvention

Posted by : Barbara Safani No Comments

I recently spoke to job seekers at the Women For Hire Career Expo in New York City and discussed the importance of career branding which essentially means creating a clear and compelling message of value that you can present to employers in multiple ways. In these challenging times, when the eco...

Online Identity Tips From the Personal Branding and Social Media Experts

Posted by : Barbara Safani No Comments

Over on Dan Schawbel's Personal Branding Blog, Dan posted a top 10 list of reasons why people should care about their Google results. One of the top reasons is "Managers are Google'ing your name to ensure you are legitimate and as an evaluation of your skills." While it's not totally clear if hir...