I just finished reading Gen Y career and personal branding expert Dan Schawbel's new book, Promote Yourself, and I think his message of career management and career empowerment directed towards the Gen Y workforce (people born between 1982 and 1993) is spot on. Dan teaches several lessons best lear...
“The Situation” Has Career Branding Down
No one seems to be able to wrap their head around the fact that Mike Sorrentino, better known as "The Situation" from MTV's Jersey Shore, will earn $5M this year in appearances and endorsements. Many people can't understand how someone like Sorrentino can be in such demand so quickly and command suc...
The End of the Al and Tipper Gore Career Brand
As a kid growing up in the 70s, a lot of the pop culture I embraced revolved around famous people who were married and worked together. I watched Sonny & Cher, sang the number one hit song by Captain & Tennille incessantly, watched every I Love Lucy re-run I could sandwich in between homewor...
Can the Holy Swoosh Save the Tiger Woods Career Brand?
Have you seen the new Nike ad with Tiger Woods featuring the voice of his deceased father? It looks like Tiger may have added some new brand attributes to his already tarnished image including, creepy, odd, and opportunistic. And I'm wondering if Nike and Tiger would have been better off just leavin...
How to Ruin Your Online Career Brand in a Nanosecond
By now you have probably heard the story about Trina Thompson, the Monroe College graduate who is suing the school for the $70,000 she paid in tuition because she hasn't found employment since she received her bachelor's degree in April. Much of the buzz around the story revolves around commentary t...
Career Brand Versus Job Title
Last week I was invited to be part of a panel discussion for a presentation called Overcoming the Fear: Career Strategies for Success in Today's Economy hosted by the Human Resources Association of New York. For many, when they first embark on a job search, they go into the process looking to find ...
Online Identity: Are You a Digital Dud or a Digital Rock Star?
Last week I presented a seminar called Career Branding: Building Your Brand Online and Offline to members of the New York Society of Security Analysts (NYSSA). During the presentation, a member of the audience asked "Why do I really need to have an online presence?" I get asked this question quite o...
Some Great Questions About Online Networking
Today I had the privilege of being the keynote speaker at the Metropolitan New York College Career Planning Officers Association (MNYCCPOA) conference. My presentation on career branding tips using online identity and networking tools for job search generated some inciteful comments and questions f...
Career Branding in a Time of Career Reinvention
I recently spoke to job seekers at the Women For Hire Career Expo in New York City and discussed the importance of career branding which essentially means creating a clear and compelling message of value that you can present to employers in multiple ways. In these challenging times, when the eco...
Online Identity Tips From the Personal Branding and Social Media Experts
Over on Dan Schawbel's Personal Branding Blog, Dan posted a top 10 list of reasons why people should care about their Google results. One of the top reasons is "Managers are Google'ing your name to ensure you are legitimate and as an evaluation of your skills." While it's not totally clear if hir...