I’m always on the prowl for new tools to help market my clients effectively. A leading-edge marketing strategy can help differentiate you in a crowded market and get your phone to ring more frequently. Lately I’ve been fascinated with the growing use of the QR code. QR (quick response) codes ar...
Seven Tips for Networking During the Holiday Season
Today I enjoyed reading Penelope Trunk's post, December is a Great Time for Your Career, because she dispels some common myths about searching for a job in December and her post puts a candid (and humorous) spin on the holiday season. Here are some of my recommendations for things you can do during ...
What Does Your Wallet Say About You During an Interview?
My male clients often ask me questions about appropriate interview dress. Most know to wear a suit and tie and polish their shoes. But I recently read a great post by Ann Lindsay of Style of Success, an image consulting firm specializing in men, titled What Does Your Wallet Say About You? If you thi...
Networking With a School or Corporate Alumni Connection
One of the best ways to foster a networking relationship is through a school or corporate alumni connection. Such connections are considered warm leads because a certain degree of relationship already exists. Warm leads are more viable than cold calls where no relationship is present. Members of t...
Seven Things You Don’t Want to Have on Your Resume
While every job seeker is unique, here are some general items I recommend leaving off of your resume to achieve optimal results. 1. Objectives Most hiring managers I talk to are not interested in reading resume objectives. Frequently objectives sound very cliched and they rarely communicate what a ...
Six Tips For Uncovering Salary Information About a Job
Trying to gather some competitive data on salaries for a particular job function? Here are six strategies you can use to gather important salary information. Knowing your market value before you start interviewing will help you craft a sound negotiation strategy later on if you are selected for the ...
Four Tips for Career Change Cover Letters
A client recently asked, "How do you write a cover letter for a job you have no experience in? It can be difficult to write a cover letter for a position when you don't have any previous experience in that field." Employers tend to favor candidates with linear careers and those who have proved them...
Honoring Veterans and Military Spouses for the Jobs They Do
Today is a day to honor our nation's veterans for the sacrifices they have made in their lives. But lets take a moment to honor the sacrifices of their spouses as well. A few months ago I had the pleasure of interviewing business coach Royale Scuderi, a military spouse and founder of the Guard Wif...
Ten Tips for Helping Your Child Land His First Job Out of College
Recently I was interviewed by Career Rookie for an article about college majors and their relevance to certain professions. But the bigger piece of my interview revolved around the stress many parents feel as their children embark on their first job search in a challenging market. I find that many c...
LinkedIn Tips From the Experts
LinkedIn is currently 135 million members strong. Today I listened to a LinkedIn presentation given by their Public Relations Assistant, Erin O'Harra, and hosted by Career Directors International. O'Harra gave a lot of great advice for LinkedIn newbies and veterans. Here are her top tips. Add a pi...