The recently released Joe Boxer "Show Us Your Joe" commercial has been called out as both controversial and brilliant over the past few days. The ad promotes the brand's holiday line of men's underwear and features men dancing in...you guessed it...their underwear. The ad is totally on-brand and Joe...
Promote Yourself: A Must Read for Millennials and Their Parents Too
I just finished reading Gen Y career and personal branding expert Dan Schawbel's new book, Promote Yourself, and I think his message of career management and career empowerment directed towards the Gen Y workforce (people born between 1982 and 1993) is spot on. Dan teaches several lessons best lear...
Why One LinkedIn Profile Does Not Make a Social Media Job Search Strategy
In a recent article published in The New York Times about the importance of maintaining an online identity as a career management and job search strategy, I talked about the value of tools such as LinkedIn for building a digital footprint. Many of my clients are huge fans of LinkedIn and with good...
Google, Google on the Wall: Who’s the Fairest One of All?
The New York Times recently published an article exploring the value of creating an online career portfolio to showcase your work and offered several suggestions for leveraging online platforms to create and promote your professional brand. This strategy is a growing trend for people in job search a...
5 Ways to Use Facebook for Your Job Search
Most people I talk to really enjoy Facebook's interface and spend at least a little bit of time there each day. Most acknowledge its benefits for keeping in touch with friends and family, but few recognize Facebook's implications for job search and its growing relevance as a job search and career ma...
Is Your Personal Brand Fake?
I recently came across a video called Sh*t New Yorkers Say. The video is a funny account of what it's like to live in New York City. It touches on all that is magical and all that is annoying about this city in less than 3 minutes. It's accuracy is uncanny and as a native New Yorker I've undoubtedly...
Hot Off the Presses From Career Solvers: Online Identity & Networking Tools E-Book
Career Solvers is pleased to announce the 2011 updated version of our Online Identity & Networking Tools e-Book with more than 70 links and explanations of the hottest tools for business networking, social networking, online identity, blogging, microblogging, personal branding, social bookmarkin...
Ted Williams and the New Era of Job Search
The job offers are pouring in for Ted Williams, the homeless man whose YouTube video featuring his "golden voice" went viral last Monday. The video was recorded by an employee of The Columbus Dispatch who spotted Williams with his sign claiming he had the God-given gift of voice and was an ex-radio ...
Is Your Professional Brand as Strong as Starbucks?
Starbucks just unveiled their new logo featuring their well-known green siren but with one dramatic change - the words "Starbucks Coffee" have been dropped from the logo. At first I thought, "What the heck? Why would a company drop their name from their logo? How is that a sound marketing strategy?...
Branding Schmanding
The topic of Tiger Woods' tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can maintain forever. No one makes the right...