Kmart’s Joe Boxer Xmas Commercial: A Lesson in Personal Branding

Posted by : Barbara Safani 4 Comments

The recently released Joe Boxer "Show Us Your Joe" commercial has been called out as both controversial and brilliant over the past few days. The ad promotes the brand's holiday line of men's underwear and features men dancing in...you guessed it...their underwear. The ad is totally on-brand and Joe...

Promote Yourself: A Must Read for Millennials and Their Parents Too

Posted by : Barbara Safani 1 Comment

I just finished reading Gen Y career and personal branding expert Dan Schawbel's new book, Promote Yourself, and I think his message of career management and career empowerment directed towards the Gen Y workforce (people born between 1982 and 1993) is spot on. Dan teaches several lessons best lear...

Why One LinkedIn Profile Does Not Make a Social Media Job Search Strategy

Posted by : Barbara Safani 1 Comment

In a recent article published in The New York Times about the importance of maintaining an online identity as a career management and job search strategy, I talked about the value of tools such as LinkedIn for building a digital footprint.  Many of my clients are huge fans of LinkedIn and with good...

Google, Google on the Wall: Who’s the Fairest One of All?

Posted by : Barbara Safani No Comments

The New York Times recently published an article exploring the value of creating an online career portfolio to showcase your work and offered several suggestions for leveraging online platforms to create and promote your professional brand. This strategy is a growing trend for people in job search a...

5 Ways to Use Facebook for Your Job Search

Posted by : Barbara Safani No Comments

Most people I talk to really enjoy Facebook's interface and spend at least a little bit of time there each day. Most acknowledge its benefits for keeping in touch with friends and family, but few recognize Facebook's implications for job search and its growing relevance as a job search and career ma...

Hot Off the Presses From Career Solvers: Online Identity & Networking Tools E-Book

Posted by : Barbara Safani No Comments

Career Solvers is pleased to announce the 2011 updated version of our Online Identity & Networking Tools e-Book with more than 70 links and explanations of the hottest tools for business networking, social networking, online identity, blogging, microblogging, personal branding, social bookmarkin...

Branding Schmanding

Posted by : Barbara Safani 2 Comments

The topic of Tiger Woods' tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can maintain forever. No one makes the right...