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Using Social Media to Gain Visibility, Credibility and Maybe Even a New Job

Using Social Media to Gain Visibility, Credibility and Maybe Even a New Job

by Barbara Safani | Feb 20, 2013 | career management, networking, on-line identity

Over the past few months I have landed several long and short-term projects that I never would have had a shot at if it weren’t for social media. By spending less than 15 minutes a day on an easy and fun strategy for building relationships, I was found by the people...
Why One LinkedIn Profile Does Not Make a Social Media Job Search Strategy

Why One LinkedIn Profile Does Not Make a Social Media Job Search Strategy

by Barbara Safani | Jan 30, 2013 | career management, on-line identity, personal branding

In a recent article published in The New York Times about the importance of maintaining an online identity as a career management and job search strategy, I talked about the value of tools such as LinkedIn for building a digital footprint.  Many of my clients are huge...
Ten Tips for Using Technology in Your Job Search to Land Faster

Ten Tips for Using Technology in Your Job Search to Land Faster

by Barbara Safani | Oct 29, 2012 | career management, networking, on-line identity, personal branding

Last week I led a presentation at the World of Working Women Employment Conference & Job Fair in New York City and discussed methods for leveraging technology to improve the quality of your job search. Job Board Tips Use aggregate boards to save time and build...
The Pros and Cons of the New LinkedIn Endorsements Feature

The Pros and Cons of the New LinkedIn Endorsements Feature

by Barbara Safani | Sep 25, 2012 | on-line identity

LinkedIn just introduced a new feature called LinkedIn Endorsements that allows users to endorse connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. This is different than the Recommendations feature where users can request...
Jobvite 2012 Social Recruiting Survey

Jobvite 2012 Social Recruiting Survey

by Barbara Safani | Jul 9, 2012 | networking, on-line identity, personal branding

Jobvite recently polled over a thousand HR and recruitment professionals on their social media recruiting activity. The results of the survey suggest the trend towards using social media as a recruitment strategy continues to grow. More specifically: 92 percent use or...
Google, Google on the Wall: Who’s the Fairest One of All?

Google, Google on the Wall: Who’s the Fairest One of All?

by Barbara Safani | Jul 3, 2012 | on-line identity, personal branding

The New York Times recently published an article exploring the value of creating an online career portfolio to showcase your work and offered several suggestions for leveraging online platforms to create and promote your professional brand. This strategy is a growing...
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