LinkedIn Job Search Tips From the Pros

Posted by : Barbara Safani 2 Comments

Last week Brian Tietje, Sales Manager for LinkedIn, delivered an excellent presentation on LinkedIn to members of the Human Resources Association of New York networking group. Here are my top ten takeaways for job seekers. Create a keyword driven summary. Forget about the summaries that describe y...

How to Use Twitter for Your Job Search

Posted by : Barbara Safani No Comments

As many of you know by now, I'm a big fan of Twitter and I use it on a regular basis to share musings on the job search process and to build community with my colleagues, friends, and job seekers. But many job seekers are still somewhat perplexed by Twitter and it's value. Enter Marci Reynolds...I r...

Branding Schmanding

Posted by : Barbara Safani 2 Comments

The topic of Tiger Woods' tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can maintain forever. No one makes the right...

Create a Job Search Strategy With Some Bite

Posted by : Barbara Safani No Comments

My son is getting braces. In order to prepare for the braces, he first needs to wear a special "appliance" to realign his jaw. When you look in his mouth it looks like he has four giant screws in the back, all in different places. Each time he closes his mouth he must push his jaw forward in order t...

Job Search and the Art of Defying Gravity

Posted by : Barbara Safani 3 Comments

My daughter is addicted to the musical comedy Glee and I've started to become a fan myself. Last week, two students on the show competed in the school's first "Diva-off" and the competition required that they sing the song Defying Gravity from the Broadway show Wicked. Since watching the show, I can...

Reese’s Peanut Butter Cups, LinkedIn, Twitter, and Your Job Search

Posted by : Barbara Safani No Comments

LinkedIn and Twitter recently announced a partnership that will enable users to simultaneously update their status on both platforms. Doing so can help amplify your message to your followers and real-time search engines. LinkedIn and Twitter have billed the new interface as two great tastes that tas...

Age Discrimination and Job Search: Who Made the Rules and How Can You Compete?

Posted by : Barbara Safani 5 Comments

I don't think about my age too much. People often tell me that I look younger than I am so I've spent most of my adult life trying to look older, not younger. But recently, four events occurred within the same day that forced me to think about age and the perception that age can create. I saw a le...

Do You Have a Job Search Social Media Marketing Plan?

Posted by : Barbara Safani 2 Comments

Business.com recently conducted a study on social media use by business professionals. Here are some of the findings, (based on close to 3,000 respondents) that I found particularly interesting. 69% rated webinars and podcasts as their top social media resources for business information. Facebook...

Kanye West, Beyonce, and Taylor Swift: A Tale of 3 Personal Brands

Posted by : Barbara Safani No Comments

Maybe you watched the VMA awards live on Sunday night to witness Kanye West publicly diss Taylor Swift on national television after she won the best female artist award and maybe you didn't.  But by now, you already know about it thanks to the beauty of  online news feeds, YouTube, Twitter, and Fa...