How to Spot a Job Scam

Posted by : Barbara Safani 4 Comments

Some people have managed to leverage the challenges of the most recent recession into a lucrative business for themselves to earn a legitimate living. Unfortunately, others are preying on uninformed and sometimes desperate job seekers to illegitimately turn a buck and ruin people's credit or drain t...

LinkedIn Job Search Tips From the Pros

Posted by : Barbara Safani 2 Comments

Last week Brian Tietje, Sales Manager for LinkedIn, delivered an excellent presentation on LinkedIn to members of the Human Resources Association of New York networking group. Here are my top ten takeaways for job seekers. Create a keyword driven summary. Forget about the summaries that describe y...

How to Use Twitter for Your Job Search

Posted by : Barbara Safani No Comments

As many of you know by now, I'm a big fan of Twitter and I use it on a regular basis to share musings on the job search process and to build community with my colleagues, friends, and job seekers. But many job seekers are still somewhat perplexed by Twitter and it's value. Enter Marci Reynolds...I r...

Do You Have a Job Search Social Media Marketing Plan?

Posted by : Barbara Safani 2 Comments

Business.com recently conducted a study on social media use by business professionals. Here are some of the findings, (based on close to 3,000 respondents) that I found particularly interesting. 69% rated webinars and podcasts as their top social media resources for business information. Facebook...

The Future of Job Search: 2009 and Beyond?

Posted by : Barbara Safani 2 Comments

As the parent of two teenagers, I think a lot about what the world of job search and work will be like when my kids venture out in search of their first job in the next six to ten years. I've been observing how integral technology is to their everyday life and trying to make predictions for how tech...

Online Identity: Are You a Digital Dud or a Digital Rock Star?

Posted by : Barbara Safani No Comments

Last week I presented a seminar called Career Branding: Building Your Brand Online and Offline to members of the New York Society of Security Analysts (NYSSA). During the presentation, a member of the audience asked "Why do I really need to have an online presence?" I get asked this question quite o...

Some Great Questions About Online Networking

Posted by : Barbara Safani No Comments

Today I had the privilege of being the keynote speaker at the Metropolitan New York College Career Planning Officers Association (MNYCCPOA) conference. My presentation on career branding tips using online identity and networking tools for job search generated some inciteful comments and questions f...

Me 2.0-Personal Branding for the 21st Century Job Seeker

Posted by : Barbara Safani 2 Comments

Today's job seeker can't develop a successful personal brand without a Web 2.0 infrastructure to support it. Enter Dan Schawbel, author of Me 2.0-Build a Powerful Brand to Achieve Career Success. In his new book, Dan explains the power of personal branding and teaches readers how to create a toolki...