by Barbara Safani | Dec 5, 2011 | resume
A resume is a marketing tool and I encourage job seekers to position their accomplishments in the best possible light. However, it is critical that all information reported on the document is accurate and something you can back up with facts if questioned. Here...
by Barbara Safani | Nov 30, 2011 | on-line identity
I’m always on the prowl for new tools to help market my clients effectively. A leading-edge marketing strategy can help differentiate you in a crowded market and get your phone to ring more frequently. Lately I’ve been fascinated with the growing use of the QR code....
by Barbara Safani | Nov 28, 2011 | networking
Today I enjoyed reading Penelope Trunk’s post, December is a Great Time for Your Career, because she dispels some common myths about searching for a job in December and her post puts a candid (and humorous) spin on the holiday season. Here are some of my...
by Barbara Safani | Nov 23, 2011 | interviews
My male clients often ask me questions about appropriate interview dress. Most know to wear a suit and tie and polish their shoes. But I recently read a great post by Ann Lindsay of Style of Success, an image consulting firm specializing in men, titled What Does Your...
by Barbara Safani | Nov 20, 2011 | networking
One of the best ways to foster a networking relationship is through a school or corporate alumni connection. Such connections are considered warm leads because a certain degree of relationship already exists. Warm leads are more viable than cold calls where no...
