According to a recent article in Fast Company, Facebook members are not just college students anymore. Three million of their users are between the ages of 25 and 34. 380,000 are between 35 and 44, 310,000 are between 45 and 63, and 100,000 are 64 and older. In addition, Facebook features a number of employee networks including CNN, Ernst & Young, IBM, and Time Inc.Consider diversifying your on-line networking presence to create visibility for your candidacy in a variety of on-line communities. Sites liked LinkedIn and Ecademy are fantastic for business networking, but they are not the only game in town. While many social networking sites have a certain “niche”-ability, employers are finding ways to break into a variety of social and business networking spaces to source the best of the baby boomer, gen X and gen Y talent.
Break out of your on-line comfort zone and experiment with the multitude of networking sites on-line. You will quickly expand your network, strengthen your personal brand, and accelerate your connections into new communities.