Maybe you watched the VMA awards live on Sunday night to witness Kanye West publicly diss Taylor Swift on national television after she won the best female artist award and maybe you didn't. But by now, you already know about it thanks to the beauty of online news feeds, YouTube, Twitter, and Fa...
Michael Jackson: Authentic Brand or Illusion?
I've spent the last week absorbing all the information about Michael Jackson and reading several blog posts about the Michael Jackson "brand." I've been pondering what Michael Jackson can teach us about our careers and personal branding and I've come to a conclusion that is quite different than thos...
Career Brand Versus Job Title
Last week I was invited to be part of a panel discussion for a presentation called Overcoming the Fear: Career Strategies for Success in Today's Economy hosted by the Human Resources Association of New York. For many, when they first embark on a job search, they go into the process looking to find ...
Career Branding in a Time of Career Reinvention
I recently spoke to job seekers at the Women For Hire Career Expo in New York City and discussed the importance of career branding which essentially means creating a clear and compelling message of value that you can present to employers in multiple ways. In these challenging times, when the eco...
The Art of Career Branding Online and Offline
Last night I presented a seminar on career branding to Pace University students and alumni in conjunction with Pace University's outstanding career development programming under the leadership of Dr. Barry Miller. Career branding is the art of creating a clear, compelling, and consistent message...
Endorsements on Resumes: Stand Out From the Crowd
From time to time I add testimonials or a quote from a letter of recommendation to a client's resume or cover letter to add some extra "wow" to their presentation and underscore how well respected they are in their field. Recently, two of my clients questioned this practice because they were unsure ...
Tips for Managing Your Online Identity
There's a great post on Dan Shwabel's Personal Branding Blog about managing online identity. These recommendations are also important for job seekers who are trying to stand out from the crowd by using business and professional networking and identity management sites. If you are a job seeker, here ...