Branding Schmanding

Branding Schmanding

The topic of Tiger Woods’ tarnished brand is all over the Internet, TV, and print media. And while I understand the commentary I think that the concept of celebrity branding is doomed to fail because celebrity brands often represent attributes that nobody can...
Gen Y’s are Boomers in Low-Rise Jeans

Gen Y’s are Boomers in Low-Rise Jeans

There is a lot of buzz among career and human resources professionals about Gen Y (people born between the early 1980s and early 1990s). Companies are very interested in learning more about what it takes to recruit and retain the Gen Y’s and it will become...