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Michael Jackson: Authentic Brand or Illusion?

Michael Jackson: Authentic Brand or Illusion?

by Barbara Safani | Jul 10, 2009 | career management

I’ve spent the last week absorbing all the information about Michael Jackson and reading several blog posts about the Michael Jackson “brand.” I’ve been pondering what Michael Jackson can teach us about our careers and personal branding and...
Job Search and Labor Statistics That Will Blow Your Mind

Job Search and Labor Statistics That Will Blow Your Mind

by Barbara Safani | May 2, 2009 | career management, career research

  I just returned from the Career Management Alliance conference in San Antonio. Here are some eye-opening statistics that will make everyone think differently about their current job search strategies.     The Department of Labor predicts average worker will have 10...
Me 2.0-Personal Branding for the 21st Century Job Seeker

Me 2.0-Personal Branding for the 21st Century Job Seeker

by Barbara Safani | Apr 13, 2009 | career management, networking, on-line identity

Today’s job seeker can’t develop a successful personal brand without a Web 2.0 infrastructure to support it. Enter Dan Schawbel, author of Me 2.0-Build a Powerful Brand to Achieve Career Success. In his new book, Dan explains the power of personal branding...
Sure, You Fit the Job Description, But Do Your Interview Clothes Fit You?

Sure, You Fit the Job Description, But Do Your Interview Clothes Fit You?

by Barbara Safani | Apr 8, 2009 | career management, interviews

Women have all heard the basics on appropriate dress for an interview…don’t wear anything too short, tight, low cut, or sexy to an interview. But how do you go about finding the right look and style for your interview attire? Last week I sat down...
Job Search Musings From the F Train in NYC

Job Search Musings From the F Train in NYC

by Barbara Safani | Apr 6, 2009 | career management

A few weeks ago, my friend and colleague Jason Alba was in New York for the first time. He needed to get to Penn Station and I showed him how to get there by subway. He was amazed that many subway stations lack clear maps and that on many lines, subway stops seem to...
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